Chobani Protein Drink

There is a whole secret world happening behind the scenes (or shelves) of the grocery store.  From Frozen Pizza to Bleach and even delicious bacon, there is an army of people who work to get the products you love on the shelf of your local grocery store - even more work to get you to buy them!

Boyfriends job title is "Food Broker."  In his role as food broker, he plays the middle man between the manufacturers of products and the grocery store buyers. From planning Sunday ads, to fighting for eye level placement on the shelf, it is his job to make sure the brands he represents get into your shopping cart.

I'm sure you also realize we live in a highly digitized world.  Manufacturers, grocery stores and brokers alike use the massive piles of data available to them to help sell to us, the consumer.  Here are some fun facts about how we spend our precious dollars at the grocery store.  I was surprised at quite a few of them!

- The average monthly budget for groceries is $311
- 37% of U.S. Shoppers use technology for grocery shopping
- Half of shoppers decide what to have for dinner the same day

Do you make a shopping list before going to the store, here's how the average U.S. shopper writes it:
- 45% write the product type
- 6% write the Brand name of the product
- 1% write the Brand name and specific type
- 29% write a combination of the above
- 19% don't typically write a shopping list

When you go to the grocery store, do you go alone?
- 46% Shop alone
- 32% Shop with their Spouse/Partner
-10% Kids under 5
- 8% Kids 6-12
- 6% Kids 13-17
- 5% Adult children
- 3% Other relatives
- 2% Friends
- 1% Roommate
- 1% Someone else

Next time you go to the grocery store and stand in front of that shelf of yogurt, you will have a new found understanding of all the work involved to get it there!

Help show your support of BF's job campaign by tweeting Chobani:

Let @pitchCHObani sell me @Chobani yogurt so @WildeKitchen keeps posting delicious Chobani inspired recipes #InterviewOverYogurt

Yogurt with Raspberry & Mint

You may have read yesterday that Boyfriend is trying to land an interview for a great job at Chobani.  As a part of his "research," we have dedicated the week to exploring the wide world of Greek yogurt.  Today we take a trip to the Chobani SoHo shop in New York City.

That's right!  In the summer of 2012, Chobani opened up its first shop in Manhattan.  Located right in the center of SoHo, their storefront offers up a healthy option for someone looking for a quick breakfast, afternoon snack, or late night treat.  It's also one of the only things I can usually afford in this fancy section of town.

With gourmet flavors like Fig & Walnut, Chocolate & Pistachio and their new Bagel & Lox, and some not-so-gourmet ones like PB&J, I had a hard time deciding which one to get.  You'll notice I went with my kid side and ordered PB&J.  You might also see that it came in this fancy Chobani container!  I want to head back time and time again so I can get a full set.

Since boyfriend and I don't live right next door to the CHO shop, I decided to make my own gourmet creation, in my CHO bowl!  Raspberries, fresh mint and a touch of sweet agave, I was in 3:00 snack heaven! 

And our tweet of the day - I'm loving @WildeKitchen 's "research" recipes!  Keep @PitCHObani in the job hunt so we can enjoy @Chobani 24/7/365 #InterviewOverYogurt.  Let's help boyfriend make friends with Chobani, so we can move to Brooklyn and I can have a commute that is only 1 hour instead of 2!  (Such an added bonus, because Brooklyn is pretty awesome all on it's own)

Fudgy Waffles

Normally my cooking is driven by a story or experience, this week I am letting my cooking create an experience.  Here's the background...

For those of you who don't know, there exists a complex network of people whose job it is to get the right products on the shelf of your favorite grocery store.  One of those people is Boyfriend.  To explain to you what he does would probably take a whole post to itself.  Simply put - He works with the brands to get their product on the store shelves and make sure they sell to people like us.

As we enter a new phase in our lives, buying a house and setting roots, Boyfriend is looking for a new job.  He found a job at Chobani Greek Yogurt that he thinks would be the perfect fit (and seriously, I'm all for more CHO in the house!).

Never content to go the traditional route, he asked me to help out (with my cooking talents) to help get him an interview.  Over the next few days, I will be posting some delicious meals we prepared (yes, we!) using Chobani.  Let's all band together and help Boyfriend and Chobani get together!

Then make some waffles, they are delicious.  I'd recommend eating them for breakfast AND dessert.  Afraid of baking?  You can totally do this, Boyfriend made these waffles!  I just gave him the recipe and told him to excessively spray down the waffle iron with cooking oil.

If you feel so inclined, head over to twitter and help boyfriend out!  Just copy and paste this tweet and hopefully he'll be on his way to his dream job and we'll be buying our dream co-op in Brooklyn!

If backing @PitCHObani for Category Mgr-SoHo means more @WildeKitchen @Chobani recipes - I'm In! #InterviewOverYogurt http://bit.ly/WdcW52