Chobani Protein Drink

There is a whole secret world happening behind the scenes (or shelves) of the grocery store.  From Frozen Pizza to Bleach and even delicious bacon, there is an army of people who work to get the products you love on the shelf of your local grocery store - even more work to get you to buy them!

Boyfriends job title is "Food Broker."  In his role as food broker, he plays the middle man between the manufacturers of products and the grocery store buyers. From planning Sunday ads, to fighting for eye level placement on the shelf, it is his job to make sure the brands he represents get into your shopping cart.

I'm sure you also realize we live in a highly digitized world.  Manufacturers, grocery stores and brokers alike use the massive piles of data available to them to help sell to us, the consumer.  Here are some fun facts about how we spend our precious dollars at the grocery store.  I was surprised at quite a few of them!

- The average monthly budget for groceries is $311
- 37% of U.S. Shoppers use technology for grocery shopping
- Half of shoppers decide what to have for dinner the same day

Do you make a shopping list before going to the store, here's how the average U.S. shopper writes it:
- 45% write the product type
- 6% write the Brand name of the product
- 1% write the Brand name and specific type
- 29% write a combination of the above
- 19% don't typically write a shopping list

When you go to the grocery store, do you go alone?
- 46% Shop alone
- 32% Shop with their Spouse/Partner
-10% Kids under 5
- 8% Kids 6-12
- 6% Kids 13-17
- 5% Adult children
- 3% Other relatives
- 2% Friends
- 1% Roommate
- 1% Someone else

Next time you go to the grocery store and stand in front of that shelf of yogurt, you will have a new found understanding of all the work involved to get it there!

Help show your support of BF's job campaign by tweeting Chobani:

Let @pitchCHObani sell me @Chobani yogurt so @WildeKitchen keeps posting delicious Chobani inspired recipes #InterviewOverYogurt